Strategic Brand Creation

CATEGORY | BUSINESS | 3 MINUTES READ




Identified as one of the more elusive component of any successful modern busineeses today, brand creation has increased significance in importance, with it typically being defined as the existence of a winning set of favourable attributes accepted by target clients to be superior and advantageous.

As believed, in posession of a powerful brand, companies prospect themselves into having the enhanced capability to conqueor new clients, create barriers to exit and even instill lasting loyalty via their frequent repurchases.

Classified as a longer-lasting competitive advantage just like R&D, efficiency culture, agility, a strong brand can


  • Transport company to higher margin segment markets
  • Widen recognition under a main thrust
  • Mitigate erosion effect of commoitization
  • Allow "cross-and-deep" sales to occur
  • Consolidate a mature market
  • Reduce associated usage risk

Ready to embark on creating your next winning brand? Speak with our domain experts.



BY ANDY OEI | UPDATED 27 JULY, 2022 11:30AM